You’ve read the books. You’ve hired the coaches. You’ve done the certifications, attended the masterminds, optimized your offers. And you’re still not where you want to be.
If that sounds familiar, this episode of the Hello Moxie Podcast is for you.
Host Nicole Donnelly sits down with Suzanne Longstreet — bestselling author of Millionaire Codes and mindset coach to hundreds of women entrepreneurs — for one of the most honest conversations we’ve had on the show about money, worth, and the invisible forces keeping women from charging what they deserve.
Why Women Don’t Charge What They’re Worth
Suzanne doesn’t sugarcoat it. Women lost $800 billion in revenue in the first year of the pandemic alone. And a significant part of why comes down to something deeper than strategy or skill — it comes down to the stories women carry about their own worth.
“It pisses me off that women don’t charge what they’re worth,” Suzanne says early in the conversation. “And when they do charge good money, they make sure everybody else is paid, but they’re not paying themselves.”
This is the result of decades of conditioning — being told as little girls to stay quiet, stay humble, don’t show negative emotions, don’t take up too much space. Then entering a corporate world that reinforces every single one of those messages. We explored this same pattern with Maren Conradi, who opened up about tying her identity to her career and what workaholism really costs women in tech. The system was never built for us, and the only way it changes is if we start challenging the norms that hold it in place.
The Mindset Work That Goes Deeper Than Affirmations
Suzanne calls herself a “millionaire activator” — and her methodology goes far beyond traditional mindset coaching. Using neuro-linguistic programming (NLP) and timeline therapy, she works with clients to identify and clear the root events — often buried deep in childhood — that their unconscious minds have been using to keep them “safe” ever since.
Her process is deceptively simple. She asks clients one question — “Why are you here?” — and keeps asking it for over an hour and a half. Same question, over and over, until the client stops giving the polished answer and arrives at the real one. That’s when the work begins.
“The unconscious mind is where the real answers are,” Suzanne explains. “The more I ask the same question, the more they dig deeper and deeper until I often hear: ‘Suzanne, I’ve never told anybody this.’ And that’s when I go — ding ding ding, we’re on gold.”
For women in leadership and tech who feel like they’re doing everything right and still hitting a ceiling, this is worth sitting with. The gap is about what the unconscious mind decided a long time ago — and has been quietly enforcing ever since. Dr. Brittany McGeehan explored this same territory on Hello Moxie, unpacking the roots of overachievement and the emotional toll of always being the capable one.
The Stories We Don’t Know We’re Carrying
One of Suzanne’s clients was a marketing expert who couldn’t bring herself to post on social media. The root? Her mother had survived a traumatic assault, and her client had grown up absorbing the echoes of that trauma without ever naming it. A few sessions later, she was showing up fully — and went from $120K to seven figures within a year.
Another client had accidentally locked herself in a bathroom at three years old. Decades later, that single memory was running her entire business. Through timeline therapy, she revisited the event, extracted the lesson her unconscious mind needed to learn, and released the meaning she’d attached to it. Her peers noticed the shift immediately. When asked what had changed, she said: “I don’t know, but everything’s changed.”
Nicole opens up in this episode too, sharing her own story about growing up with a successful but complicated father — and how the belief that asking for things was unsafe quietly shaped her relationship with money for years. It’s one of the most vulnerable moments in the conversation, and a reminder that these patterns don’t discriminate. They show up in all of us. Inès Baccari had a similar reckoning when she made the leap from flight attendant to tech — reframing imposter syndrome as growth and trusting herself to take up space in a new industry.
From Pushing the Rope to Pulling It
One of the most practical shifts Suzanne describes is what she calls moving from “pushing the rope to pulling it” — the difference between grinding toward a goal and operating from the identity of someone who has already achieved it.
She shares the story of a client who had been stuck at $500K for years, trying every strategy she could find to reach seven figures. Three months into working with Suzanne, something shifted. She stopped asking “how am I ever going to get to a million?” and started asking “I already run a million-dollar business — what decisions does that version of me make?”
Within 110 days of starting the work, another client — Sarah Cannell, who went on to co-author Millionaire Codes with Suzanne — texted to say she had crossed $1,009,000 in revenue for the year. The actions didn’t change. The identity did. This mirrors what Dr. Sherry Yellin shared on Hello Moxie about using neuroscience to turn fear into focus — the shift isn’t about doing more, it’s about seeing yourself differently.
Sally Field and the Power of Showing Up Vulnerable
When Nicole asks Suzanne which woman in history has inspired her most, her answer is Sally Field — still very much alive and still redefining herself on her own terms.
What Suzanne loves most about her is the willingness to be fully seen. She won’t be put in a box. She keeps challenging herself. And that famous 1985 Oscar speech — “You like me, you really like me” — captures exactly what Suzanne wants for every woman she works with: the freedom to let yourself be seen, celebrated, and genuinely believed in.
“So many women walk around convinced they’re not good enough,” Suzanne says. “What I want is for them to feel that — oh, you like me, you really like me — and actually believe it.”
What Moxie Means to Suzanne
One word: courage.
“We need the courage and the moxie to go out into the world and be our true authentic selves so that we can do what is fully aligned with our center and our core — and have the income and impact we are looking for.”
Listen to the Full Episode
If you’ve been doing all the right things and still feel stuck, this conversation is your next step. Suzanne and Nicole go deep on trauma, identity, wealth, and what it actually takes to stop shrinking and start charging what you’re worth.
[Listen to the full episode here](insert link here)
Connect with Suzanne Longstreet
- Website: successandclarity.com
- Book: Millionaire Codes — available on Amazon, Barnes & Noble, and Indigo
- Free Clarity Session: Book directly through her website
Hello Moxie is a podcast for women in tech and underrepresented industries who are done playing small. New episodes drop regularly — subscribe wherever you listen to podcasts.
