Valentina Escobar-Gonzalez, Sarah Blakely, and Grace

• Authenticity is key in social media marketing. Sharing your journey and being vulnerable can help build trust with your audience.
• Consistency is crucial in social media. Being active and frequently posting can help you stay engaged with your audience.
• Networking can be intimidating, but having a buddy system and focusing on something that gives you confidence can make it easier.
• Putting yourself out there and taking bold steps, even when you’re afraid, can lead to new opportunities and growth.
• Building trust is essential in business. Showing your human side and being transparent can help establish trust with your audience. Wear your branding colors and use attention starters to make a memorable impression.
• Seek support from friends and family when facing challenges like childcare.
• Put your business out there, even if it’s not perfect.
• Give yourself grace and be realistic about your time and commitments.
• Continuously learn and stay up-to-date with marketing trends.

Sound Bites

• “You know that she’s authentic, like she talks about her journey.”
• “What idea can I solve out there in the world?”
• “Consistently being out there is one of my best strategies.”
• “People start remembering who you are.”
• “Wear your branding colors.”
• “Just do it. Put yourself out there.”

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